Marketing and Measurement

Marketing you can tracebeyond the click.

I plan campaigns, creative and measurement together so you can see more of what happens beyond the click.

Send a marketing enquiry See the measurement loop

Ads only pay off when the site and follow-up behind them work.

Ads alone fail when the site, offer, follow-up or operations leak. So campaigns, conversion work and customer outcomes get planned as one loop rather than isolated ad management.

Sales that happen off the website get fed back in too, so you can see which campaigns brought in work instead of guessing.

The measurement loop.

Plan and acquire

Positioning, then deliberate Meta and Google acquisition.

Create and convert

Creative direction and conversion improvement together.

Measure and report

Tracking, attribution and clear reporting.

Close the loop

Follow-up alignment and offline outcomes fed back in.

Related work

Campaigns with the numbers attached.

See all work

WestFlow Filtration

Brand, website and a Water Score experience connected to the lead system for a whole-home water filtration business.

WebsitesMarketingSoftware

12.5×

Return on ad spend across the life of the business

The business did not exist
Brand, site and a custom Water Score experience built
Ads started slow at about $5 a day
Scaled steadily to a 12.5× return

Outdoor Furniture Warehouse

Ecommerce, creative, measurement and fulfilment work for a specialist outdoor-furniture retailer.

EcommerceCreativeMeasurement

7×

Return on ad spend in its first summer

New brand launched July 2025
Logo, site and branding shipped
Strong first summer of trade
Trust work to hold conversion beyond Christmas

Hartleys Outdoor Living

Ecommerce, product presentation, Odoo workflow and marketing measurement work for an outdoor living retailer.

Systems & OdooEcommerceMeasurement

Airtight

Deliveries booked in Odoo mid-sale, not left in trays

Printed invoices in trays, deliveries missed
Custom Odoo delivery runs system built
Ad spend was untracked and blind
Purchase and lead data wired to Meta and Google

See what brings in work, then do more of it.

Position

Clarify the offer and audience.

Acquire

Run deliberate traffic and creative.

Measure

Connect activity to useful outcomes.

Learn

Improve the whole path, not one number.

Want to know what your ad spend brings back?

Send through what is running now and what feels unclear.

Send enquiry

Prefer email? luke@eljee.co