Software Design and Development

When off-the-shelf software does not fit,I build what does.

I design and build practical software around a specific operational or customer problem, then connect it to the people and systems that make it useful.

Software should fit the job, not force another workaround.

The starting point is not technology. It is the task the current tools cannot support properly. From there the work runs from product definition and UX through development, integrations, launch and evidence-led improvement.

What I design and build.

Web, native and internal tools

Web applications, native applications and internal tools with clear jobs and honest scope.

Customer and staff portals

Portals that give each role an appropriate view of the information and actions they need.

Connected workflow software

Software wired into the existing systems and services that make it useful day to day.

Reusable Odoo extensions

Focused extensions for recurring operational needs, packaged properly for reuse.

You see it working early, not at the end.

01

Define

Pin down the problem, users and constraints.

02

Prototype

Make the important interactions tangible.

03

Build

Develop the product and integrations in inspectable stages.

04

Learn

Launch carefully, watch how it gets used and improve.

Software I have designed, built and shipped.

Parable

Private beta

A read-only, profit-aware decision product for exploring advertising spend scenarios from connected data, without treating one forecast as certain.

  • Profit-aware spend scenarios
  • Current and future position views
  • Read-only decision support

Keytrail

Beta

An iOS keyboard product exploring a more direct correction interaction, so fixing text does not interrupt the rhythm of typing.

  • Native iOS keyboard extension
  • Flow correction interaction
  • Onboarding and in-app practice

ELJEE Odoo Apps

Odoo 19

Installable extensions built around recurring operational needs, solving focused gaps cleanly instead of forcing manual effort.

  • Meta Offline Sales event handling
  • Direct sales prices on product variants
  • Required shipping method before confirmation

Got a job your current software cannot handle?

Send through the problem and the tools it has outgrown.