Live project
Hartleys Outdoor Livingfrom storefront to operation.
Ecommerce, product presentation, Odoo workflow and marketing measurement work for an outdoor living retailer.
Overview
Ecommerce, product presentation, Odoo workflow and marketing measurement work for an outdoor living retailer established in 2017.
The starting point.
Hartleys ran an existing storefront with Odoo behind it. Deliveries were managed with printed invoices in weekday trays and ad spend ran without purchase or lead tracking. The public experience and the operation both had leaks worth fixing.
What I built.
The website was redesigned with professional product photography. A custom delivery runs system was built into Odoo so a delivery must be booked mid-sale before the order can proceed. Purchase and lead data was wired back to Meta and Google so spend could be attributed and scaled with confidence.
What is live.
- Public storefront and product experience
- Odoo delivery runs system
- Purchase and lead tracking to Meta and Google
- Ongoing workflow and measurement work
Next project
Spinafix
Want a project like this?
Send the situation through and see what a first step would look like.
Prefer email? luke@eljee.co